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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You discussed expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.
Benchmarking Fast Casual Sector Share to Fine DiningYou require equity sponsors who think in the vision and the group. That's expensive, but it develops critical mass, builds awareness, and justifies above-store management.
Benchmarking Fast Casual Sector Share to Fine DiningAt Chop Store, we intentionally constructed strong bases in Phoenix and Dallas initially. That gave us the success to withstand slow starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our team lived. Having the entire group in-market to support stores, hire, and ensure culture was huge.
Individuals often ignore how important group is to scaling. Our group took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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