Significant Regional Shifts for 2026 Expansion

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You mentioned expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You require equity sponsors who think in the vision and the group. That's expensive, but it develops critical mass, builds awareness, and validates above-store management.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we deliberately developed strong bases in Phoenix and Dallas. That gave us the success to endure slow starts in Houston and Atlanta. And we were fortunate that Dallasour 2nd marketwas likewise where our group lived. Having the entire team in-market to support stores, hire, and make sure culture was huge.

Freddy's Frozen Custard & Steakburgers

Key Market Shifts Shaping 2026 Expansion

Individuals often underestimate how crucial group is to scaling. How have you approached building and scaling your group? This is something I'm truly proud of. Our team took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize development frame of mind and profession pathing.